PARTNERED INTELLIGENCE

You Don't Have to Do It All Yourself Anymore. Marketers ask me the same question again and again: “How do I use AI without losing my voice — or worse, my firm’s voice?” It’s a fair fear. When you’re responsible for brand messaging, thought leadership, and relationship‑building, the last thing you want is content that sounds generic or inconsistent. The good news: ChatGPT lets you to create a clone  — a custom-trained model that writes in the voice you choose. And for most mar

AI can make marketing and communications work easier, but it can also create chaos if you adopt tools without a plan. This post concludes the Partnered Intelligence  series exploring practical AI tools for professional-services marketers. Over the past few weeks, I’ve shared focused roundups for specific needs — PR, content, design, video, voice, and business development — all aimed at helping marketers work faster and smarter without losing the human touch. Today’s post is a

Using AI to elevate creative storytelling and stay on brand. This post is part of the ongoing Partnered Intelligence  series exploring practical AI tools for professional-services marketers. Each installment focuses on a different marketing need — from PR and content to design, video, and business development — and the AI tools that can make your work faster, more creative, and more strategic. Today’s spotlight: design and branding. In professional services, design is often t

Audio storytelling has quietly become one of the most effective ways to build trust. This post is part of the Partnered Intelligence series exploring practical AI tools for professional-services marketers. Each article focuses on a different marketing need — from PR and content to design, video, and business development — and the AI tools that make your work faster, more creative, and more strategic. Today’s focus: voice and narration.   Audio storytelling has quietly become

AI toolbox for video and multimedia storytelling This post is part of the Partnered Intelligence series exploring practical AI tools for professional services marketers. Each post focuses on a different marketing need — from PR and content to design, video, and business development — and highlights tools that can make your work faster, smarter, and more creative. Today’s focus is video and multimedia storytelling. Video has become one of the most powerful ways to bring profes

AI can be your communications partner. This post is part of a new Partnered Intelligence series exploring practical AI tools for professional-services marketers. Over the coming weeks, I’ll share how different categories of tools — from PR and content to design, video, and business development — can support specific marketing needs. Each post highlights tested tools that help busy teams work faster and more creatively without losing the human touch. In public relations, every