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PARTNERED INTELLIGENCE
Exploring the Intersection of AI and Professional Services Marketing
The best results happen when machines accelerate and humans elevate.


AI or Aye-Aye? How to Tell if an AI Tool is Right for Your Firm
A smart AI strategy starts with smart tool selection. Here’s a simple framework to decide which tools are worth your team’s time. Every...
jocathell
21 hours ago2 min read


Don’t Serve AI Slop: How to Keep Your Firm’s Work Polished in the Age of Automation
Generative AI is transforming the way professional service firms — law, consulting, accounting, advisory — create, analyze, and deliver work. It’s exciting, powerful, and fast. But like any tool, it comes with a responsibility: using it thoughtfully.
jocathell
7 days ago2 min read


Google’s AI Overviews Are Changing Search: What Marketers Need to Know
AIO is changing the game for digital teams. For marketing and business development professionals, AI can be a blessing and a curse an...
jocathell
Sep 243 min read


Meet GrowBIG AI: A Free 24/7 Business Development Coach
For those who provide business development coaching, GrowBIG AI can be your secret to success. I first met Mo Bunnell about a decade ago...
jocathell
Sep 234 min read


Too Old for AI? Think Again.
Nothing can replace experience. Whenever I hear someone say, “I’m too old for AI,” I smile. Usually, it comes from someone with decades...
jocathell
Sep 182 min read


From Silos to Synergy: How Marketers Win with Collaboration
By working together, teams transform scattered information into shared knowledge and stronger results. If you work in marketing, you know...
jocathell
Sep 172 min read
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