PARTNERED INTELLIGENCE

Revenue gains with AI are still aspirational. Last August, I wrote about MIT’s finding that 95% of enterprise AI pilots fail to deliver measurable ROI and what that meant for professional services marketers. You can read that post here . The response was strong, which told me the question is real and the pressure is not going away. Deloitte’s freshly published 2026 State of AI in the Enterprise  report, based on a survey of 3,235 senior leaders across 24 countries, confirms t

Technology can accelerate execution. Judgment, however, still belongs to us. Over the past year, I have watched organizations invest significant time and money in AI training. Teams are learning prompts, experimenting with tools, building workflows, and comparing platforms. All of that is useful. It signals curiosity and momentum. At the same time, I keep wondering whether we are skipping an essential step. AI does not struggle because someone typed the wrong command. It stru

If AI is mediating decisions, marketers need to understand the layer in between. Last week, researchers at Microsoft published findings on a tactic they’re calling AI recommendation poisoning . On the surface, it reads like a cybersecurity story. Hidden prompts embedded in links, AI memory manipulation, and malicious actors nudging assistants to remember certain preferences. But if you’re a marketer, this is not just a security headline; it’s a preview of the next competitive

When Context Disappears, Relationships Reset In my last post, I wrote about opportunity spotting within existing client relationships and why so much potential growth often remains just out of reach. There is a quieter issue underneath that challenge, one that many firms underestimate. Opportunity depends on memory. Not personal memory. Institutional memory. What institutional memory really means Institutional memory is not a database. It is not a CRM field. And it is not a s

If your business development team had clearer visibility into patterns across clients and time, what conversations might change? Using AI to Spot Opportunities Inside Existing Client Relationships If you ask most firms where growth comes from, they will tell you the same thing: existing clients. While there may be more opportunities within existing client relationships, too often, there isn't a clear, consistent way to identify them. That gap is where meaningful growth and a

Navigating AI doesn't need to be a solo act. Bob Weir’s passing this past weekend caught me a bit off guard and left me unexpectedly sentimental. I love music, live music in particular, and there has never been a better live show, in my opinion, than those that feature the members of the Grateful Dead. Bobby showed up. Night after night. Decade after decade. He was the one constant through every iteration of the Grateful Dead’s long, strange trip, never missing a show, never